A Halal certificate is an important element for business, especially for companies that produce and sell food. The Halal certificate confirms that the products meet the requirements of Islamic law and can be consumed by Muslims. This certificate allows the company to open new markets and attract new customers from the Muslim community. It also has a positive impact on the company's reputation, as customers trust Halal-certified products to be of high quality, safe and in line with their beliefs. Thus, the Halal certificate can become a key competitive advantage for food businesses, helping to attract new customers, increase sales, and increase consumer confidence in the company's products.